Minor Project
26/08/2019 - 27/11/2019
Isaac Lee Zahradnik
0330747
Minor Project
Project Brief
The task for this assignment was to design a campaign and bring about the awareness for an Eco Friendly organization that builds sustainable homes. The campaign that we came up with was an ARG (alternate reality game) movement. The aim for this was to create a community that implements the Zero-Waste lifestyle in their routine. My roles were to design posters, and create a user journey animation.
Project Document
Final Presentation Slide
Here is our final presentation slide for our idea pitch to Mr. Reuben Cortez (a member of Build For Tomorrow) and his comrades.
*User Journey isn't included because the file was too big*
Gantt Chart
Below here is a Gantt chart that illustrates the schedule of the assignment that helps manage and track individual tasks.
Reflection
Week 01
For the first week, we have to find our own group members that specializes in different Creative Media fields. Each group needs to have 5 members in it. For this project, I was grouped with Avianne Angelu Garcia Jumarang (Animation), Ng Jia Jin (Graphic Design), Muhammad Irfan (New Media), and Johann Mah (Entertainment Design).
Week 02
This week, one of the members of Build For Tomorrow came to class to present the works that they have done so far; and one of the works was Earthship. The task given for this project was to bring about the awareness of the Earthship. We are not restricted to advertising as we are free to use whatever method we chose.
Week 03
We had to define our challenge and also figure out who our target audience will be. We planned to create a campaign surrounding social media since our target audience (Gen Z) are exposed to it 24/7. The challenge for this was finding out how to bring people in.
Week 04
There was no class this week because we went for a visit to a self-sustainable house that is located somewhere in Bangsar. The owner of the house was Mr. Seamus Hyland. The house was designed by the people of Build For Tomorrow.
Week 05
This week, we finally have settled on a decision to create an ARG (Alternate Reality Gaming) to promote this campaign. So, we then conducted surveys and interviews for our research.
Week 06
For week 6, we started planning out the structure of the ARG campaign. And then, we came up a name for the ARG which we call 'Honey, Bee Green'. After consulting with Mr. Mike, we had to figure out the end point for this ARG.
Week 07
We did more brainstorming for the ARG as we were falling behind other teams.
Week 08
Next, we had to plan on how to merge reality and fiction into one.
Week 09
After everything we've done for the ARG campaign, we ended up scraping the initial idea/storyline because there was a flaw in our planning. Meaning that the story of the ARG does not sync with the environment in Malaysia.
Week 10
This week, we focused on how to make our work seemed more realistic and believable as we have to merge reality with the fiction realm. We create fake tabloids for this task as well as propaganda posters related to the ARG.
Week 11
After creating all the tabloids, posters, vandalized billboards, we were told not to use real-life existing billboards as that could get us in trouble for legal reasons. So, we needed to create a fake company and billboards.
Week 12
We are done with our Art Direction but we have no flow of the ARG concept. So, Mr. Mike advised us to create a User Journey Map. I took on the task to create a User Journey Map for the team.
Week 13
We had our mock presentation this week as a practice before we present to Mr. Cortez and Mr. Seamus. After presenting, we received a lot of feedback from Mr. Mike as he had found many flaws with the way we are presenting and how we needed to fix our slide big time.
Week 14
It's presentation week and everyone is nervous.
After my group had presented, we receive some positive feedback from the floor which was a relief for us.
Isaac Lee Zahradnik
0330747
Minor Project
Project Brief
The task for this assignment was to design a campaign and bring about the awareness for an Eco Friendly organization that builds sustainable homes. The campaign that we came up with was an ARG (alternate reality game) movement. The aim for this was to create a community that implements the Zero-Waste lifestyle in their routine. My roles were to design posters, and create a user journey animation.
Project Document
Final Presentation Slide
Here is our final presentation slide for our idea pitch to Mr. Reuben Cortez (a member of Build For Tomorrow) and his comrades.
*User Journey isn't included because the file was too big*
Gantt Chart
Below here is a Gantt chart that illustrates the schedule of the assignment that helps manage and track individual tasks.
Reflection
Week 01
For the first week, we have to find our own group members that specializes in different Creative Media fields. Each group needs to have 5 members in it. For this project, I was grouped with Avianne Angelu Garcia Jumarang (Animation), Ng Jia Jin (Graphic Design), Muhammad Irfan (New Media), and Johann Mah (Entertainment Design).
Week 02
This week, one of the members of Build For Tomorrow came to class to present the works that they have done so far; and one of the works was Earthship. The task given for this project was to bring about the awareness of the Earthship. We are not restricted to advertising as we are free to use whatever method we chose.
Week 03
We had to define our challenge and also figure out who our target audience will be. We planned to create a campaign surrounding social media since our target audience (Gen Z) are exposed to it 24/7. The challenge for this was finding out how to bring people in.
Week 04
There was no class this week because we went for a visit to a self-sustainable house that is located somewhere in Bangsar. The owner of the house was Mr. Seamus Hyland. The house was designed by the people of Build For Tomorrow.
Week 05
This week, we finally have settled on a decision to create an ARG (Alternate Reality Gaming) to promote this campaign. So, we then conducted surveys and interviews for our research.
Week 06
For week 6, we started planning out the structure of the ARG campaign. And then, we came up a name for the ARG which we call 'Honey, Bee Green'. After consulting with Mr. Mike, we had to figure out the end point for this ARG.
Week 07
We did more brainstorming for the ARG as we were falling behind other teams.
Week 08
Next, we had to plan on how to merge reality and fiction into one.
Week 09
After everything we've done for the ARG campaign, we ended up scraping the initial idea/storyline because there was a flaw in our planning. Meaning that the story of the ARG does not sync with the environment in Malaysia.
Week 10
This week, we focused on how to make our work seemed more realistic and believable as we have to merge reality with the fiction realm. We create fake tabloids for this task as well as propaganda posters related to the ARG.
Week 11
After creating all the tabloids, posters, vandalized billboards, we were told not to use real-life existing billboards as that could get us in trouble for legal reasons. So, we needed to create a fake company and billboards.
Week 12
We are done with our Art Direction but we have no flow of the ARG concept. So, Mr. Mike advised us to create a User Journey Map. I took on the task to create a User Journey Map for the team.
Week 13
We had our mock presentation this week as a practice before we present to Mr. Cortez and Mr. Seamus. After presenting, we received a lot of feedback from Mr. Mike as he had found many flaws with the way we are presenting and how we needed to fix our slide big time.
Week 14
It's presentation week and everyone is nervous.
After my group had presented, we receive some positive feedback from the floor which was a relief for us.
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